If you are writing for offline medium, you might find that writing for the web can be a bit different and quite challenging for a traditional writer like you. Well, there’s no huge difference when writing for the web and offline when it comes to grammar and mechanics. The huge difference is the style and tone of your writing. Online and offline readers greatly differs from one another.
Offline readers would want to read a hundred page content in one seating or even come back to it later during their spare time. Online writer on the other hand won’t commit to reading a very long dry page of text. No matter how wonderful your content is, no matter how influential, or how great it is, if you will write a long dry content on a web page, very few or even no one will read it.
Most people browsing the internet are in a hurry. They are not on the web to read hundreds of pages of text. They’re on the web to expect interactivity or a quality content in brief. In order to be a successful writer for the web, you need to learn some important things, which we will discuss here.
The Most Important Thing
One of the main difference of people who read online to those people who read offline is the way they read the information. An offline reader will often start from top to bottom or from the front page to the last page, while online readers scan for information. They will try to find the important bits of information they were looking for in a page (typically, a keyword that they used on search engines).
Know Your User’s Tasks
It is imperative that you understand what your users intends to do on your website. Therefore, make sure that you have a target audience in mind. As for this website, I know that you want to know the secrets in writing effective web content, so I try to create words and contents that will perfectly capture your attention.
Writing User-Friendly Content
Targeting your audience is important when writing for the web. Understand who you are writing for and you can write an effective content that is effective and meaningful for them.
- Use keywords. Just like this article, I including several phrases that you might use when searching for an article about writing for the web.
- Create chunks of information. Create different sections that separate information.
- Inverted pyramid model. If you are a journalist, you know what it is. Basically, put the most important information at the top.
- Use pronouns. The reader is “you” and the organization is “we/us”.
- Use active voice.
- Use bullet points.
- Use multimedia elements like images.
- Use white space.
If you are new to online freelancing, then the first thing that you might want to consider is to become a ghost writer. Not only you will land a job faster, you will also be paid lucratively if you perform well. There are so many ghostwriting opportunity online that will help you jumpstart your career and earn some figures. Why would you like to become a ghostwriter in the first place? There are a lot of reasons to consider, but the most important aspect of this is that you will get paid for writing, not by promoting. That means after you finish writing, you’re paid and you’re done. No need to worry about marketing your work, selling it, getting more people, press, etc. Just write. Passionately.
Unfortunately, many writers think that it’s hard to break into the world of ghostwriting if you don’t have any connections at all. But that’s not entirely true at all. Only three things are necessary for your success as a ghostwriter and they are patience, luck, and experience. IF you think becoming a ghostwriter is still a pain, then, consider some of these things:
- Paid instantly. Just like what I said earlier, no need to wait for the royalties compared to writing your own books.
- Lucrative. If you found good clients, you’ll get paid substantially better than your other writing projects.
- Zero marketing efforts. No need to explain this one.
- Great learning opportunity. If you get the right clients, you will learn a lot. Especially about other people’s lives.
- Will challenge you to become a better writer. Ghost writing will challenge your writing skills and with it, you can be sure that as you take more and more projects, you will improve your skills.
Tips on Becoming a Ghost Writer
- Get experience. This is the most important part of becoming a ghostwriter. Always read and write. If you have a spare time, read a book or write something. You can write a blog about a topic that you love (which can even help you earn a bit). You can also self-publish a book, writer newsletters, guest post and more!
- This is one of the most important part of becoming a ghost writer. You will need to have the patience to correct your grammar, study different subject matters, and edit your work, read books, blogs, newsletters and more. Patience and experience gets hand in hand with one another.
- So, you’ll ask, why luck? Is this a tip? Actually it is. Luck is something that seems to come your way if you work hard. Continue to do small writing jobs like blogging, guest posting or signing up to online freelance websites to attract luck. If you have a lot of experience and patience, hard work will naturally come. And as more and more people find your great work, more and more great client will come your way and who knows, you might even land a big fish!